International Journal of Business Ecosystem & Strategy (2687-2293)最新文献_第5页

The influence of social media communication on perspectives towards the Samsung brand 社交媒体传播对三星品牌观点的影响

International Journal of Business Ecosystem & Strategy (2687-2293) Pub Date : 2023-07-30 DOI: 10.36096/ijbes.v5i3.427

M. Irsyad, Al Fikri, R. Roostika

{"title":"The influence of social media communication on perspectives towards the Samsung brand","authors":"M. Irsyad, Al Fikri, R. Roostika","doi":"10.36096/ijbes.v5i3.427","DOIUrl":"https://doi.org/10.36096/ijbes.v5i3.427","url":null,"abstract":"This study aims to examine and analyze the influence of social media communications created by companies (Firm-created Communication – FCC) and users (User-generated Communication – UGC) on the user's perspective on brand equity and brand attitudes that have an impact on the purchase intention of Samsung products. The population of this study is users who do not use Samsung products to describe their interest in buying Samsung products. The object of this research is social media communications made by companies and users about Samsung products. The research sample consisted of 218 respondents who were not Samsung users and who at the time of the study were domiciled in Java or outside Java. The research data were then analyzed using the Structural Equation Model (AMOS v 23). Based on the research results, it is known that social media communications made by companies positively influence brand attitudes. User-generated social media communications positively influence brand equity and brand attitudes. Brand attitude positively affects brand equity. Brand equity and brand attitude positively influence purchase intention. However, social media communications made by the company have no effect on brand equity. This study reveals that communication made by users has more influence on purchase intention through brand equity and attitudes. Where equity and brand attitude are important in buying interest in a product.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121870649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of entrepreneurial ecosystem factors on productive entrepreneurship of digital start-ups in Indonesia 印尼数字初创企业生产性创业的创业生态系统因素分析

International Journal of Business Ecosystem & Strategy (2687-2293) Pub Date : 2023-07-30 DOI: 10.36096/ijbes.v5i3.439

Abdan Syakuro Lubis, C. Wijaya, E. Sakapurnama

引用次数: 0

Analysis of consumer purchase behavior of green products in Indonesia 印尼消费者绿色产品购买行为分析

International Journal of Business Ecosystem & Strategy (2687-2293) Pub Date : 2023-07-30 DOI: 10.36096/ijbes.v5i3.432

Ditha Delima Zaslya Musa, A. Hartono

{"title":"Analysis of consumer purchase behavior of green products in Indonesia","authors":"Ditha Delima Zaslya Musa, A. Hartono","doi":"10.36096/ijbes.v5i3.432","DOIUrl":"https://doi.org/10.36096/ijbes.v5i3.432","url":null,"abstract":"The environmental damage that has occurred so far has sparked concern and concern for the global community. The problem of environmental damage has also received the attention of the wider community, especially Indonesian consumers, starting from air pollution, water pollution, and most phenomenal is the problem of waste pollution. This paper aims to investigate the effects of consumer buying behavior on green products in Indonesia by linking several variables, including prosocial attitudes, green consumption values, and green communication. We conducted questionnaires and obtained data from 220 respondents, which were processed using PLS-SEM. We employed a hybrid analytics method, namely descriptive and statistical analysis using SmartPLS 3. This study shows that (i) prosocial attitudes significantly had a positive effect on green consumption value, (ii) green consumption value significantly had a positive effect on green communication, and (iii) green consumption value significantly had a positive effect on purchasing behavior. Finally, (iv) green communication positively affected purchasing behavior. Lastly, this study provides practical insights into identifying innovation opportunities for green products. Understanding consumer preferences and behavior toward green products enable managers to make effective and competitive marketing and branding decisions.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128224414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Examining SERVQUAL analysis on Brakseng as a village tourism in Batu, East Java, Indonesia 印尼东爪哇巴图Brakseng乡村旅游的SERVQUAL分析

International Journal of Business Ecosystem & Strategy (2687-2293) Pub Date : 2023-07-30 DOI: 10.36096/ijbes.v5i3.433

Dediek Tri, E. Siswanto, A. Hariri, Agus Prohimi, Ihda Kusnayain

引用次数: 0

Examining the relationship between tourism, trade, and income: evidence from Vietnam 考察旅游、贸易和收入之间的关系:来自越南的证据

International Journal of Business Ecosystem & Strategy (2687-2293) Pub Date : 2023-07-30 DOI: 10.36096/ijbes.v5i3.428

Phan Thanh Hoan, Huong Nguyen Thi Le, My Duong Thi Dieu, Tri Tran Duc

引用次数: 1

The role of environmental concern in influencing consumers' intention to buy sustainable products during the Covid-19 pandemic 在Covid-19大流行期间，环境问题在影响消费者购买可持续产品意愿方面的作用

International Journal of Business Ecosystem & Strategy (2687-2293) Pub Date : 2023-07-30 DOI: 10.36096/ijbes.v5i3.422

S. H. Darpito, I. A. Suryono, Heru Tri Sutiono, Dwi Hari Laksana, Ganjar Balko Tirosa

{"title":"The role of environmental concern in influencing consumers' intention to buy sustainable products during the Covid-19 pandemic","authors":"S. H. Darpito, I. A. Suryono, Heru Tri Sutiono, Dwi Hari Laksana, Ganjar Balko Tirosa","doi":"10.36096/ijbes.v5i3.422","DOIUrl":"https://doi.org/10.36096/ijbes.v5i3.422","url":null,"abstract":"This study aims to determine and analyze the influence of Environmental Concern, Environmental Knowledge, and Perceived Value on Purchase Intention. This is a survey research with the data collection tool used as a questionnaire. The population of this study is the potential consumers of green products in social commerce Instagram. The data sources in this study are primary data from 110 respondents using purposive sampling. The criteria for respondents in this research are potential consumers who are active on social commerce Instagram, potential consumers who intend to buy green products on social commerce Instagram, and potential consumers who know about green products. This research is done with a multiple linear regression method. The study results conclude that: i) Environmental awareness, environmental knowledge, and perceived value have a significant effect on purchase intention, ii) Environmental awareness has a positive and significant influence on purchase intention, and iii) Environmental knowledge has a positive and significant influence. On purchase intention, iv) Perceived value positively and significantly affects purchase intention.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126801404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The impact of technology on the general insurance sector's organizational customers' perception of value 技术对一般保险行业组织客户价值感知的影响

International Journal of Business Ecosystem & Strategy (2687-2293) Pub Date : 2023-05-15 DOI: 10.36096/ijbes.v5i2.410

X. Nguyen

{"title":"The impact of technology on the general insurance sector's organizational customers' perception of value","authors":"X. Nguyen","doi":"10.36096/ijbes.v5i2.410","DOIUrl":"https://doi.org/10.36096/ijbes.v5i2.410","url":null,"abstract":"In this study, the impact of technology is especially examined as a factor in the determination of customer perceived value and satisfaction in the professional business-to-business services of the general insurance industry. Five hundred forty-seven relevant responses from randomly chosen Vietnamese consumers who bought insurance products were acquired using both a hypothetical-deductive method and an inductive technique employing structured questionnaires. The regression study shows that while technology and technical abilities are judged to be unimportant, risk coverage, reputation, reliability, and premium positively influence consumers' opinions of value toward insurance firms. As technology cannot replace the relationships developed with service professionals, organizational consumers do not view technology as a deciding factor when choosing insurance, so avoiding favoring technology over human interaction is imperative. This warning could impact people's views, quality of life, and society. The performance of service workers should be improved through soft HRM techniques in the future, and marketers and politicians should prioritize reputation-building initiatives and training in interpersonal communication. Future research on insurance purchase behavior in business-to-business settings, particularly in developing economies, can use the proposed model as a guide. Additionally, by concentrating on the most advantageous aspects of resource allocation, this framework provides invaluable insights for firms looking to create or strengthen their competitive advantage.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122971664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effect of product innovation on SME’s performance 产品创新对中小企业绩效的影响

International Journal of Business Ecosystem & Strategy (2687-2293) Pub Date : 2023-05-15 DOI: 10.36096/ijbes.v5i2.405

P. Hadi

引用次数: 1

Determinants of firm value with CSR as moderating variables 以企业社会责任为调节变量的企业价值决定因素

International Journal of Business Ecosystem & Strategy (2687-2293) Pub Date : 2023-05-15 DOI: 10.36096/ijbes.v5i2.408

Neni Meidawati, Oktavina Diah Puspita

引用次数: 0

Implementation of Standard Operating Procedures (SOP), attitudes and assessment of income of two-wheeled Gojek partner drivers in the Jakarta Area 标准操作程序(SOP)的实施，雅加达地区Gojek两轮合作司机的态度和收入评估

International Journal of Business Ecosystem & Strategy (2687-2293) Pub Date : 2023-05-15 DOI: 10.36096/ijbes.v5i2.411

Meiliyah Ariani, Zulhawati

{"title":"Implementation of Standard Operating Procedures (SOP), attitudes and assessment of income of two-wheeled Gojek partner drivers in the Jakarta Area","authors":"Meiliyah Ariani, Zulhawati","doi":"10.36096/ijbes.v5i2.411","DOIUrl":"https://doi.org/10.36096/ijbes.v5i2.411","url":null,"abstract":"Gojek is one of the technology companies in Indonesia that serves transportation through two-wheeled vehicle services. Currently, Gojek services are available in 50 major cities in Indonesia. Now, information technology is widely used by business people in transportation services. The presence of online-based transportation services using the internet impacts the community in carrying out their daily activities efficiently. It can facilitate the use of transportation services and make the community more effective in making it easier for consumers as well in terms of meeting transportation needs, bearing in mind the needs of the Indonesian people. The current use of transportation services can be said to be very high. This study aims to determine the effect of implementing Standard Operating Procedures (SOP), Driver-Partner Attitudes, and Ratings by Gojek Consumers on the Income of Two-Wheeled Gojek Driver Partners in the Central Jakarta Region. The sample in this study was 100 Gojek partner drivers who live in the Tanah Abang area of Jakarta. The sample selection was carried out using a non-probability sampling technique. The data used in this study is using primary data. The analytical model used in this study is multiple linear regression. The results of this study indicate that Profitability has a positive effect on Standard Operating Procedures, which affects Revenue, while the Attitude of Gojek Partners has no impact on Income; giving rating affects Revenue. Standard Operating Procedures, Gojek Partner Attitudes, and Ratings significantly affect Income together. ","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121737292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

International Journal of Business Ecosystem &amp; Strategy (2687-2293)最新文献

International Journal of Business Ecosystem & Strategy (2687-2293)最新文献