2019 International Conference on Computer Science, Information Technology, and Electrical Engineering (ICOMITEE)最新文献_第6页

Effectiveness of Social Commerce In Influencing Repurchase Intention: A Systematic Literature Review 社会商务影响回购意愿的有效性:系统文献综述

2019 International Conference on Computer Science, Information Technology, and Electrical Engineering (ICOMITEE) Pub Date : 2019-10-01 DOI: 10.1109/ICOMITEE.2019.8921184

A. Wirapraja, A. P. Subriadi

{"title":"Effectiveness of Social Commerce In Influencing Repurchase Intention: A Systematic Literature Review","authors":"A. Wirapraja, A. P. Subriadi","doi":"10.1109/ICOMITEE.2019.8921184","DOIUrl":"https://doi.org/10.1109/ICOMITEE.2019.8921184","url":null,"abstract":"Online Social commerce is currently contributing to the marketing world because it combines multi-disciplinary knowledge in marketing aspects such as aspects of consumer psychology and sales, sociology, demographic elements, use of technology and computer science, and marketing aspects in the business world. This development has become more complicated because of the pattern of involvement of other sciences ranging from mathematics to marketing management. In this study, we conducted a theoretical review by taking the theme of social commerce and found that there was more than 30,000 literature from reputable international journals, then carried out a systematic study of aspects of social trade by synthesizing 427 scientific literature originating from journal publications and processes between 2008 and 2019. Does this study focus on two research questions: (1) how social commerce develops and the difference with e-commerce? (2) What research methods have been used in social trade to measure product repurchase intentions by consumers? And what variables are widely used to measure the level of product repurchase intention by consumers? From the results of the mapping that has been done, it can be seen that aspects of social commerce including definitions, differences in e-commerce and s-commerce, types and methods of measurement, technology, challenges and benefits, formulation of models and frameworks. Finally, we offer guidance on the direction for future research, with different methods so that it can produce proper guidelines for marketers in determining the right marketing strategy.","PeriodicalId":137739,"journal":{"name":"2019 International Conference on Computer Science, Information Technology, and Electrical Engineering (ICOMITEE)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125339392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Hybrid Lean SERVPERF-WebQual-IPA for Measuring IT Service Quality 衡量IT服务质量的混合精益servperf - webquality - ipa

2019 International Conference on Computer Science, Information Technology, and Electrical Engineering (ICOMITEE) Pub Date : 2019-10-01 DOI: 10.1109/ICOMITEE.2019.8921252

Stanislaus Jiwandana Pinasthika, S. Bukhori, Beny Prasetyo

{"title":"Hybrid Lean SERVPERF-WebQual-IPA for Measuring IT Service Quality","authors":"Stanislaus Jiwandana Pinasthika, S. Bukhori, Beny Prasetyo","doi":"10.1109/ICOMITEE.2019.8921252","DOIUrl":"https://doi.org/10.1109/ICOMITEE.2019.8921252","url":null,"abstract":"The user’s assessment of the performance and importance of the service are representing user satisfaction. This research aims to develop suggestions for improvement to IT service managers. The research instrument was compiled using the WebQual. WebQual method was used for measuring the quality of IT service’s application, the SERVPERF method was used for calculating the performance he user’s assessment of the performance and importance of the service are representing user satisfaction. This research aims to develop suggestions for improvement to IT service managers. The research instrument was compiled using the WebQual. WebQual method was used for measuring the quality of IT service’s application, the SERVPERF method was used for calculating the performance and the importance of IT service according to respondent’s assessment, and IPA mapping was used for mapping the service’s item which need improvement. The SERVPERF calculation results obtained a performance rating of 3.07 and an importance rating of 3.55. According to the results of the IPA mapping, five service items must address immediately. The five service items are the relevance of information in IT service, the provision of timely information, the information accuracy, the detailed information presentation, and the service security. These service items have low performance based on the user’s point of view. The improvement suggestions composed using Lean service method based on problem factors in each service item so that it can improve IT services’ performance.","PeriodicalId":137739,"journal":{"name":"2019 International Conference on Computer Science, Information Technology, and Electrical Engineering (ICOMITEE)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125585513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Backpropagation Neural Network for Determination of Mount Merapi Activities 反向传播神经网络测定默拉皮火山活动

2019 International Conference on Computer Science, Information Technology, and Electrical Engineering (ICOMITEE) Pub Date : 2019-10-01 DOI: 10.1109/ICOMITEE.2019.8921182

Paramitha Nerisafitra, T. D. Wulan

引用次数: 0

ICOMITEE 2019 Forewords

2019 International Conference on Computer Science, Information Technology, and Electrical Engineering (ICOMITEE) Pub Date : 2019-10-01 DOI: 10.1109/icomitee.2019.8921346

引用次数: 0