Journal of American & Comparative Cultures最新文献

“Making Arrows Out of Pointed Words”: Critical Reception, Taste Publics, and Rush “用尖锐的话语制造箭头”:批判的接受、公众的品味和匆忙

Journal of American & Comparative Cultures Pub Date : 2002-09-01 DOI: 10.1111/1542-734X.00037

C. J. Mcdonald

引用次数: 1

Beyond Good and Evil: Mass Culture Theorized in Todd Haynes’ Velvet Goldmine 超越善恶:托德·海恩斯《天鹅绒金矿》中的大众文化理论

Journal of American & Comparative Cultures Pub Date : 2002-09-01 DOI: 10.1111/1542-734X.00055

Stephen N. doCarmo

引用次数: 0

Be Nice or Die: Dinosaur and the Evolutionary Imperative 友善或死亡:恐龙和进化的必要性

Journal of American & Comparative Cultures Pub Date : 2002-09-01 DOI: 10.1111/1542-734X.00043

Gary Kibbins

引用次数: 2

Just say yes! the rhetoric of charitable-contribution reply forms 就答应吧!慈善捐款回复表格的修辞

Journal of American & Comparative Cultures Pub Date : 2002-09-01 DOI: 10.1111/1542-734X.00040

D. Schaffer

{"title":"Just say yes! the rhetoric of charitable-contribution reply forms","authors":"D. Schaffer","doi":"10.1111/1542-734X.00040","DOIUrl":"https://doi.org/10.1111/1542-734X.00040","url":null,"abstract":"Introduction There can be little doubt that direct-mail solicitation is a booming industry, whether for mail-order businesses or fundraising for charitable or political organizations. Bessie Thibodeaux (abstract) claimed in 1999 that up to 70% of a fundraising campaign’s income may be obtained through direct mail, and other statistics are available to show the impact this practice has on the flow of money in the US (at the least). Even though 2001’s anthrax scares put a dent in mail advertising (see Foust 14; Harrison Y7), there can be little doubt that this industry remains a pervasive presence in our lives. Given the power of direct mail, it is also no wonder that much has been written, both descriptively and prescriptively, about the graphic and linguistic features of successful mailings, with journals like Fund Raising Management and Direct Marketing devoting much of their space to this topic. While the history of solicitation or dunning letters evidently goes back centuries (see, for example, Kitty Locker’s article analyzing dunning letters from the sixteenth through nineteenth centuries), the art and analysis of direct marketing can be argued to have reached its peak in the past two decades, at least if the proliferation of how-to articles is any indication. Some authors clearly place great importance on the total package—James Rosenfield (‘‘Re-thinking’’), for instance, offers advice on the graphics and language of everything from envelope surfaces to brochures, letters, and response cards (see also Carol Enters, RobertHemmings, ChuckMuth, and Edward Nash)—while others concentrate on more specific elements. Thus, William Vartorella points out common mistakes made in direct-mail packaging; Mal Warwick focuses on 11 copywriting rules for direct mailings; and Jeffrey Dobkin discusses the features of the solicitation letter itself (‘‘The Art’’; ‘‘Hot Tips’’), as does Dean Rieck. But how many recipients of junk mail (to be brutally honest about this form of correspondence) actually take the time to read, or even look at, the letters enclosed? If I am at all typical, most people who even bother to open direct mailings will simply flip through the contents to identify the sender (surprisingly often uncertain from the outside of the envelope), see if any goodies have been enclosed (coins, bumper stickers, return-address labels, etc.), and—if any item is read at all—look over the reply form for further information to weigh in deciding whether a donation or response is called for (most importantly for me, whether an annual renewal of a membership or donation is due). Alan Douglas believes that ‘‘reply cards are the ugly ducklings in the magazine publishing family’’ (70), and one suspects this is probably true in fundraising and other forms of direct mail, as well; the letters and brochures are what writers find more challenging and so more rewarding to design for maximum sales impact. And yet, Douglas argues, ‘‘... who really gets revved up about re","PeriodicalId":134380,"journal":{"name":"Journal of American & Comparative Cultures","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2002-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115237400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Remembering Civic Trauma: Narratives of Cultural Authority 铭记公民创伤:文化权威的叙事

Journal of American & Comparative Cultures Pub Date : 2002-09-01 DOI: 10.1111/1542-734X.00049

Ø. Vågnes

引用次数: 1

The Miniature Metropolis as Memory Palace 作为记忆宫殿的微型大都市

Journal of American & Comparative Cultures Pub Date : 2002-09-01 DOI: 10.1111/1542-734X.00045

Blagovesta Momchedjikova

引用次数: 2

Dying to Win: America's Grieving for Athletes 《渴望胜利:美国为运动员悲伤

Journal of American & Comparative Cultures Pub Date : 2002-09-01 DOI: 10.1111/1542-734X.00057

J. Price

{"title":"Dying to Win: America's Grieving for Athletes","authors":"J. Price","doi":"10.1111/1542-734X.00057","DOIUrl":"https://doi.org/10.1111/1542-734X.00057","url":null,"abstract":"A cliché about the intensity of the desire to succeed or win identifies the sense of ultimacy that many persons in American culture often accord to triumph, especially in contests: ‘‘I’d die to win.’’ Football Hall of Famer George Allen, one of the winningest coaches of all time, was a man consumed by such a desire to win, so much so that NFL Films adapted some of his motivational quips to provide the title to his biographical tribute: ‘‘Winning Is Living and Losing Is Dying’’ (cf. Allen). Although the desire to win is associated with passion for life, at what cost might winning be pursued? What is the relation between life and victory, between victory and death, between life and losing, between death and defeat? Millennia ago in a spiritual context, St. Paul shifted expectations about the relation between death and victory in his epistolary aphorism that ‘‘to live is Christ and to die is gain’’ (Phil. 1:21). Success surely comes in victory. But under what circumstances, we might press, is death, which is the defeat of life itself, the willing price of victory? And how is this equation or computation of cost-benefit complicated by the aspect or context of sports—when the victory sought is not only the rush of a kind of spiritual success but the triumph in a sports contest? For some ancient sports, like the Mayan game of ball, the victor was rewarded with death, honored by being sacrificed to the gods. The sacrifice of the winning captain, as suggested by the bas reliefs on the walls of the ball courts at Chichenitza, was not merely the reward of athletic superiority. The sacrifice was connected with a series of sacred stories about HunHunapu and Hun Vunacu, as identified in the Popol Vuh. Because the playing of the ballgame ritually re-enacted the myths of the primeval creation struggle, the sacrifice of the winning captain was understood as assuring fertility. Yet the people also recognized the death of the captain as the honor of victory in the ballgame, rather than as a risked consequence of its pursuit (cf. Wilkerson 45ff). The conflation of death, sports, and spirituality is occasionally played out in contemporary American sports, with the pursuit of victory being thwarted by the death of an athlete, who is then mourned by teammates, friends, and fans. In recent American fiction, Don Keith explores the possible convergence of sports, spirituality, and death in his first novel, The Forever Season. In the opening paragraph of the novel, Corinthians Philippians McKay, the narrator who is an aspiring Rhodes Scholar nominee at Sparta University in the South, reflects on these three themes: life, death, and football. C. P., as he prefers to be called, confesses:","PeriodicalId":134380,"journal":{"name":"Journal of American & Comparative Cultures","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2002-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125892071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Genre À la Turque: Redefining Games Shows and the Turkish Version of Wheel Of Fortune A Genre À la Turque:重新定义游戏节目和土耳其版的Wheel of Fortune

Journal of American & Comparative Cultures Pub Date : 2002-09-01 DOI: 10.1111/1542-734X.00036

A. Tunç

引用次数: 0

The World Wide Web and Life Contentment Issues Among Older Internet Users 互联网与老年网民的生活满意度问题

Journal of American & Comparative Cultures Pub Date : 2002-09-01 DOI: 10.1111/1542-734X.00042

J. Dillon

引用次数: 7

Got My Own World to Look Through: Jimi Hendrix and the Blues Aesthetic 我有自己的世界看:吉米·亨德里克斯和蓝调美学

Journal of American & Comparative Cultures Pub Date : 2002-09-01 DOI: 10.1111/1542-734X.00064

C. Price

引用次数: 1