Identifying Influential Nodes in Social Networks: Exploiting Self-Voting Mechanism.

Abstract

The influence maximization (IM) problem is defined as identifying a group of influential nodes in a network such that these nodes can affect as many nodes as possible. Due to its great significance in viral marketing, disease control, social recommendation, and so on, considerable efforts have been devoted to the development of methods to solve the IM problem. In the literature, VoteRank and its improved algorithms have been proposed to select influential nodes based on voting approaches. However, in the voting process of these algorithms, a node cannot vote for itself. We argue that this voting schema runs counter to many real scenarios. To address this issue, we designed the VoteRank* algorithm, in which we first introduce the self-voting mechanism into the voting process. In addition, we also take into consideration the diversities of nodes. More explicitly, we measure the voting ability of nodes and the amount of a node voting for its neighbors based on the H-index of nodes. The effectiveness of the proposed algorithm is experimentally verified on 12 benchmark networks. The results demonstrate that VoteRank* is superior to the baseline methods in most cases.