An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2023-06-01 DOI:10.1016/j.jbusres.2023.113839

Mahmud Akhter Shareef , Muhammad Shakaib Akram , F. Tegwen Malik , Vinod Kumar , Yogesh K. Dwivedi , Mihalis Giannakis

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引用次数: 6

Abstract

The impact of pandemics on the tourism industry should be explored from the perspective of those who will travel, go to the tourist places on vacation, and avail services from tourism and hospitality-related organizations. This study has aimed to identify the reasons for the changed human psychology towards tourism during the COVID-19 Pandemic to develop an attitude-behavioral model. This investigation thus conducted an extensive empirical study among tourists to capture their social, emotional, and financial beliefs. The research then examined the measurement model through confirmatory factor analysis (CFA) before investigating the cause-effect relationship through the structural model. Analysis revealed that the negative effect of attitude on behavioral intention toward this new equilibrium is controlled by the emotional aspect of attitude. Furthermore this paper made several contributions to the literature on human psychology, crisis management, human behavior, marketing, and tourism.

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理解新冠肺炎大流行期间人们对旅游行为的态度-行为模型

流行病对旅游业的影响应该从那些旅行、度假时去旅游景点以及利用旅游和酒店相关组织服务的人的角度来探讨。本研究旨在确定新冠肺炎大流行期间人类旅游心理变化的原因，以开发一个态度行为模型。因此，这项调查在游客中进行了广泛的实证研究，以捕捉他们的社会、情感和财务信仰。然后，研究通过验证性因素分析（CFA）检验了测量模型，然后通过结构模型研究了因果关系。分析表明，态度对这种新平衡的行为意图的负面影响是由态度的情感方面控制的。此外，本文还对人类心理学、危机管理、人类行为、市场营销和旅游等方面的文献做出了贡献。

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.