THE NATURE OF HYBRID ANIMATION IN MALAYSIAN ANIMATION INDUSTRY

Abstract

Hybrid animation is widely used by the creative industry in Malaysia and all around the world. The aim of this research is to study deeply the practice of hybrid animation in Malaysia in order to provide clear and sufficient explanations on the advantages and disadvantages of hybrid animation in classroom. The advancement of related technology causes an evolution in animation films and television series in Malaysia. Technically, the trend has various impacts on animation industry especially in development and quality areas. The commercials and games industry, for examples, also use hybrid animation in order to gain the best quality and to achieve the international standards in animation industry.