Making know-how drive top-line growth

Abstract

The plastics additives industry is built on a mix of technical prowess, production expertise and commercial know-how. In the current disruptive economic climate maximizing the value of this mix can make the difference between mere survival or preparing for future growth. Industry insiders James and Ann Innes of Flame Retardants Associates, Inc. and Robert Leeuwendal of Haig Barrett, Inc. make the case for what the plastics additives industry can do to capitalize better on knowledge and to improve competitive advantage.