Interview with Yolanda Yao, Product Director of a leading cross-border e-commerce company

IF 3 4区管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE

Journal of Global Information Technology Management Pub Date : 2022-01-02 DOI:10.1080/1097198X.2022.2026659

Xusen Cheng, Lin Xiao, Jian Mou

引用次数: 0

Abstract

Yolanda: The main markets that our company is focusing on have always been Europe and the United States. In terms of orders and funds, the United States accounts for 60 to 70% of our platform, some European countries and some emerging markets make up the rest where the latter only make up a small proportion. As for the strategic changes in the future, I think you have seen that there is a second growth curve in our entire industrial layout. Emerging markets, such as Latin America, actually have great development potential in the future. In addition to Europe and the United States, we will also expand our emerging cross-border business in Japan and South Korea.

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专访知名跨境电商公司产品总监姚兰达

尤兰达:我们公司关注的主要市场一直是欧洲和美国。在订单和资金方面，美国占我们平台的60 - 70%，剩下的是一些欧洲国家和一些新兴市场，后者只占很小的比例。关于未来的战略变化，我想你已经看到了我们整个产业布局有第二条增长曲线。拉美等新兴市场在未来其实有很大的发展潜力。除了欧洲和美国，我们还将在日本和韩国拓展我们新兴的跨境业务。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Global Information Technology Management INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

4.10

自引率

10.00%

发文量

期刊介绍： The Journal of Global Information Technology Management (JGITM) is a refereed international journal that is supported by Global IT scholars from all over the world. JGITM publishes articles related to all aspects of the application of information technology for international business. The journal also considers a variety of methodological approaches and encourages manuscript submissions from authors all over the world, both from academia and industry. In addition, the journal will also include reviews of MIS books that have bearing on global aspects. Practitioner input will be specifically solicited from time-to-time in the form of invited columns or interviews. Besides quality work, at a minimum each submitted article should have the following three components: an MIS (Management Information Systems) topic, an international orientation (e.g., cross cultural studies or strong international implications), and evidence (e.g., survey data, case studies, secondary data, etc.). Articles in the Journal of Global Information Technology Management include, but are not limited to: -Cross-cultural IS studies -Frameworks/models for global information systems (GIS) -Development, evaluation and management of GIS -Information Resource Management -Electronic Commerce -Privacy & Security -Societal impacts of IT in developing countries -IT and Economic Development -IT Diffusion in developing countries -IT in Health Care -IT human resource issues -DSS/EIS/ES in international settings -Organizational and management structures for GIS -Transborder data flow issues -Supply Chain Management -Distributed global databases and networks -Cultural and societal impacts -Comparative studies of nations -Applications and case studies