GREEN MANAGEMENT IMPLEMENTATION: A CASE OF THE BULGARIAN HOTEL MARKET

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-03-01 DOI:10.15240/tul/001/2022-1-011

Petr Scholz, Lenka Červová, P. Janeček, I. Linderová

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引用次数: 1

Abstract

This research article focuses on the ecological operation of accommodation services in Bulgaria. The aim of this article is to evaluate the application of various green management elements and measures in selected hotels in Bulgaria, namely in the cities of Sofia and Varna. The research will pay attention to the implementation of individual green measures in hotel operations as well as a comparison between hotel categories and hotels in the two cities in terms of the application of green measures. Running an environmentally friendly hotel can have several positive effects. It significantly manifests itself in the area of marketing – it creates an image, has an effect on current and prospective guests, and defines the positioning of the hotel. It also impacts the economic and operational aspects, with ecological elements having the potential to reduce hotels’ operating costs. The societal impact of running hotels in an environmentally friendly fashion lies in resource conservation and ensuring environmental sustainability. This research was carried out using mixed research methods, combining semi-structured interviews with hotel management staff in Varna (n = 90) and Sofia (n = 96). The total sample of participating hotels represented 81.6% of hotels in the two cities. The interviews were complemented with a questionnaire survey, which focused on the application of environmentally friendly solutions in hotel operations. In the data analysis stage, the methods of correspondence analysis, the ANOVA test and the Kruskal-Wallis test were used. The results suggest that the higher the hotel category, the stronger the trend to use environmentally friendly methods in running hotels. The research also found that there were differences between the level at which green measures were applied in hotel operations in the two cities. The research results are applicable in practice by national professional associations that support resource conservation and thus affect the entire hospitality industry.

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绿色管理实施:以保加利亚酒店市场为例

本文的研究重点是保加利亚住宿服务的生态运作。本文的目的是评估各种绿色管理元素和措施的应用在选定的酒店在保加利亚，即在索非亚和瓦尔纳的城市。研究将关注个别绿色措施在酒店运营中的实施情况，以及两个城市的酒店类别和酒店在绿色措施应用方面的比较。经营一家环保酒店可以产生几个积极的影响。它在市场营销领域中表现得非常明显——它创造了一种形象，对现有和潜在的客人产生影响，并定义了酒店的定位。它还影响经济和运营方面，生态因素有可能降低酒店的运营成本。以环保方式经营酒店的社会影响在于节约资源，保证环境的可持续性。本研究采用混合研究方法，结合对瓦尔纳(n = 90)和索菲亚(n = 96)酒店管理人员的半结构化访谈。参与调查的酒店总数占两个城市酒店总数的81.6%。除了访谈外，还进行了问卷调查，重点是在酒店运营中应用环保解决方案。在数据分析阶段，采用了对应分析、方差分析和Kruskal-Wallis检验的方法。结果表明，酒店类别越高，采用环保方式经营酒店的趋势越强。研究还发现，两个城市在酒店运营中采用绿色措施的水平存在差异。研究结果适用于支持资源节约的全国性专业协会的实践，从而影响整个酒店业。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.