Factors Affecting Big Data Adoption

IF 1 Q4 BUSINESS

International Journal of Asian Business and Information Management Pub Date : 2022-01-01 DOI:10.4018/ijabim.315825

Nguyen Xuan Truong

引用次数: 1

Abstract

This study examined factors impacting the big data adoption of small and medium enterprises (SMEs) in Vietnam. The mixed method study was used. The qualitative research was applied by a group discussion with 15 participants and a cross-sectional survey with 372 representatives of SMEs. The results show that perceived benefit, simplicity, compatibility, data quality, security and privacy, vendor support, management support, financial investment, perceived usefulness, and attitudes toward adoption. This research extended the academic framework and examined causal relationships by adopting new characteristics from the integrated perspective of TOE with TAM beyond the existing research models.

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影响大数据采用的因素

本研究考察了影响越南中小企业采用大数据的因素。采用混合方法进行研究。质性研究采用15名参与者的小组讨论和372名中小企业代表的横断面调查。结果显示了感知收益、简单性、兼容性、数据质量、安全性和隐私性、供应商支持、管理支持、财务投资、感知有用性和对采用的态度。本研究在现有研究模式的基础上，拓展了理论框架，采用TOE与TAM整合视角的新特征考察因果关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Asian Business and Information Management BUSINESS-

CiteScore

2.80

自引率

0.00%

发文量

期刊介绍： The mission of the International Journal of Asian Business and Information Management (IJABIM) is to establish an effective channel of communication between academic and research institutions, policy makers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustained development, and globalization. IJABIM promotes and coordinates developments in the field of Asian and Chinese studies, as well as presents strategic roles of IT and management towards sustainable development with emphasis on practical aspects in Asia. It is especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East.