Modeling and measuring strategic alignment

IF 3.8 Q2 MANAGEMENT

Journal of Strategy and Management Pub Date : 2023-05-16 DOI:10.1108/jsma-11-2022-0212

Jonathan H. Reed

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引用次数: 0

Abstract

PurposeThis paper presents an analytical framework for modeling and measuring strategic alignment. The resource-product-market (RPM) model is introduced as a means of representing the alignment of the firm's internal resources with its product lines and external markets. A strategic alignment index is defined to measure the degree of alignment represented by a model.Design/methodology/approachThe RPM model is derived as an extension of prior research on diversification indexes. The strategic alignment index is mathematically defined and the properties of the model are characterized using graph theory. The approach is illustrated for two example firms.FindingsThe RPM model is flexible and can be used with different types and measures of resources, products and markets. The model represents strategy in a structural manner addressing a vertical type of alignment. The index ranges continuously from 0 to 1.0, providing a useful scale for measurement and comparison.Practical implicationsPractitioners may use RPM modeling to assess the current alignment of their respective firms and to identify strategic alternatives which increase alignment through a taxonomy of 13 strategic moves. The results of applying the model to ten firms are summarized.Originality/valueThe paper contributes to the literature by providing a new method for modeling firm strategy which integrates resource and industry views, thereby enabling a measurement of their alignment. The paper is also novel in the application of graph theory to management.

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建模和度量战略一致性

本文提出了一个建模和测量战略结盟的分析框架。资源-产品-市场(RPM)模型是作为一种表示公司内部资源与其产品线和外部市场的一致性的手段而引入的。定义了战略一致性指标来衡量模型所表示的战略一致性程度。设计/方法/途径RPM模型是对前人多元化指标研究的延伸。对战略对齐指标进行了数学定义，并利用图论对模型的性质进行了表征。以两个公司为例说明了这种方法。发现RPM模型具有灵活性，可用于不同类型的资源、产品和市场。该模型以结构化的方式表示解决垂直类型对齐的策略。该指数在0到1.0之间连续变化，为测量和比较提供了一个有用的尺度。实践意义实践者可以使用RPM建模来评估他们各自公司的当前一致性，并通过13个战略行动的分类来确定增加一致性的战略选择。最后总结了该模型在10家企业中的应用结果。原创性/价值本文通过提供一种整合资源和行业观点的企业战略建模的新方法，从而能够测量它们的一致性，从而对文献做出了贡献。本文在图论在管理中的应用方面也是新颖的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Strategy and Management MANAGEMENT-

CiteScore

6.30

自引率

9.70%

发文量

期刊介绍： The Journal of Strategy and Management is an international journal dedicated to: -improving the existing knowledge and understanding of strategy development and implementation globally in private and public organizations -encouraging new thinking and innovative approaches to the study of strategy -offering executives strategic insights based on outcomes of original scholarly research; and -establishing effective communication between researchers and executives managing public and private organizations.