Influence of Technological Readiness on the Performance of E-Businesses in Kenya

Abstract

The purpose of this study was to investigate the effect of technological readiness on the performance of e-business in Kenya. The study was anchored on the resource-based view theory and it adopted a positivist philosophical worldview and limited itself to quantitative methods. The study population was 112 registered e-business companies in Nairobi and the units of analysis were the 336 management-level employees of the companies. The study adopted the use of questionnaires to acquire data from respondents. The study used the census sampling technique where all the 112 registered e-business companies in Nairobi were included in the study. Both descriptive and inferential statistics were used to analyze the data. Means and standard deviations were generated from the descriptive statistical analysis and regression analysis was among the inferential statistics used in the study. The study findings established that technological readiness had a significant influence on the financial performance of e-businesses in Nairobi Kenya (β = 0.300, p < 0.05). Thus, the study concludes that technological preparedness was vital for the performance of e-business in Nairobi Kenya. The study, therefore, recommends that e-business leaders ensure their platforms develop features to enable customers to compare different product prices and have diversified offerings providing discounted prices and premium prices with added features and improved services.