SHOPPERS' LOYALTY IN PASAR DUKUH MENANGGAL SURABAYA

Anastasia Audrey Oenaryo, Liza Agustina Maureen Nelloh
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引用次数: 2

Abstract

This study improved the antecedents of loyalty such as price sensitivity, shopping values (utilitarian values and hedonic values) and satisfaction in Pasar Dukuh Menanggal Surabaya. It consists of 145 responents and the result tested by SEM. The result showed that price sensitivity has insignificant toward hedonic value. Shopping values are positively influencing satisfaction but utilitarian value plays a big role on this path. Moreover, the management should improve the necessity of customers to achieve shopping values, satisfaction and loyalty.
本研究改善了泗水人的价格敏感度、购物价值(功利价值和享乐价值)和满意度等忠诚前因。它由145名受访者组成,结果经过扫描电镜检测。结果表明,价格敏感性对享乐价值的影响不显著。购物价值正向影响满意度,但功利价值在这条路径上起着重要作用。此外,管理应提高顾客实现购物价值的必要性、满意度和忠诚度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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10
审稿时长
8 weeks
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