A Picture is Worth $84: An Examination of Consumer Behavior on Ebay Motors

Abstract

Although Ebay is renowned for its vastly successful Internet auction site, few people realize that it has emerged as the world’s largest automobile marketplace. Building on past research, this study examines consumer behavior on Ebay Motors, focusing on the variables that impact winning bid prices in automobile auctions. A major finding is the strong relationship between the number of digital images in the auction listing and the selling price.