THE COMPLEX RESEARCH METHOD IN THE QUALITATIVE ANALYSIS

Abstract

The complex case study is one of the qualitative research methods applied in many fields. However, studies using this method are limited since various forms need identifying in orderto match the research objectives. Within the content of this article, the author introduces the basic theories and steps of the complex case study in qualitative analysis. In addition, in order  to facilitate the clearer understanding and the application, this article illustrates the topic of "innovation in cooperation between third party logistics service providers and customers" using this method. In this article, the author presents three analytical cases: (1) Nike - APL Logistic scenarios; (2) APL Logistic - TBS Logistics; (3) APL Logistic - ICD Tan Cang Song Than to clarify the steps of the complex case study methodology.