Willingness to pay for certified wooden products: a critical literature review

Q4 Agricultural and Biological Sciences
Francesca Poratelli, Simone Blanc, L. Pippinato, Raffaele Zanchini, S. Bruzzese, Filippo Brun
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引用次数: 2

Abstract

Abstract Forest certifications aim to promote sustainable forest management through the certification of forest products derived from forests managed according to a set of guidelines. However, managing a forest following the sustainability benchmarks indicated by the different certification systems has a higher cost than non-certified forests. This cost difference is therefore reflected in products made from these certified forests. An Environmentally Certified Timber Product (ECTP), in fact, should be more expensive than its identical competitor made from non-certified wood because of its higher management and chain of custody costs. The purpose of this review is to highlight how, over the past decade (2010–2020), customer willingness to pay (WTP) for ECTPs has been estimated and what parameters lead consumers to choose ECTPs. Results revealed several methodologies for estimating WTP, the main one being Contingent Valuation, although Discrete Choice Experiments would seem to be more effective. In monetary terms, the average WTP obtained ranges from 17% for products with a higher base price, such as furniture, up to 68% for those with a lower price, such as paper. Finally, several parameters drive consumers to choose ECTPs, such as socio-demographic factors, prior knowledge of brands and labels, and choice of product attributes.
愿意为经过认证的木制品付费:一篇重要的文献综述
森林认证旨在通过对根据一套准则管理的森林衍生的森林产品进行认证,从而促进森林的可持续经营。然而,按照不同核证制度所表明的可持续性基准管理森林的成本高于未经核证的森林。因此,这种成本差异反映在由这些经认证的森林生产的产品上。事实上,环境认证的木材产品(ECTP)应该比用未经认证的木材制造的同类竞争产品更昂贵,因为它的管理和监管链成本更高。本综述的目的是强调在过去十年(2010-2020年)中,如何估计消费者对ECTPs的支付意愿(WTP),以及哪些参数导致消费者选择ECTPs。结果揭示了几种估算WTP的方法,其中主要的一种是偶然评估,尽管离散选择实验似乎更有效。从货币角度来看,基本价格较高的产品(如家具)的平均WTP为17%,而价格较低的产品(如纸张)的平均WTP为68%。最后,几个参数驱动消费者选择ECTPs,如社会人口因素,品牌和标签的先验知识,以及产品属性的选择。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Forestry Studies
Forestry Studies Agricultural and Biological Sciences-Forestry
CiteScore
0.70
自引率
0.00%
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