What Is the Future of Transnational Advocacy in the Digital Era? A Review of Transnational Advocacy in the Digital Era: Think Global, Act Local, by Nina Hall (Oxford: Oxford University Press, 2021)

Abstract

How does transnational advocacy change in the digital era? In Transnational Advocacy in the Digital Era: Thinking Global, Acting Local, Nina Hall argues that a new type of digitial advocacy groups has shifted its focus away from an international campaign focus to domestic politics and have abandoned the staff-driven and single issue model for a membership-focused approach to campaign topic selection and strategizing. The book is based on an ethnographic study of the Online Progressive Engagement Network (OPEN) and additional analysis of similar digitally native groups. It charts their emergence and evolution, critically evaluates their strategic portfolio, and explores their contributions to domestic policy changes on climate, refugees, indigenous rights, and global trade. The book reminds scholars of transnational advocacy that new forms of activism regularly challenge the dominance of traditional groups established well before the internet age.