The contribution of Design Thinking to the R of R&D in technological innovation

IF 6.7 2区管理学 Q1 BUSINESS

R&D Management Pub Date : 2021-05-05 DOI:10.1111/RADM.12478

S. Magistretti, C. Dell’Era, R. Verganti, M. Bianchi

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引用次数: 30

Abstract

Literature on Design Thinking has mainly focused on whether its key principles enhance performance in the development phase (the D of R&D) of the technological innovation process. However, it has dedicated scant attention to the earlier research phase (the R of R&D). This aspect is surprising, given that many innovations fail as a result of early research actions and decisions. This article examines how it is possible and desirable to apply Design Thinking to the research phase of the technological innovation process. How can Design Thinking support innovation, even when advanced breakthrough technologies are at stake, the market is distant, and product applications and specific user needs have not been identified yet? To respond to this question, we investigate the research work of the design center of a global electronics company that uses a design approach called Proxemics to envision future interactions between bodies (people), objects (technology), and spaces (context). Although Proxemics is consistent with and implements the human centeredness and experimentation principles of Design Thinking, results of this study show that its logics and tools are different from those used in Design Thinking in the D of R&D due to the more abstract the

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技术创新中设计思维对研发研发的贡献

关于设计思维的文献主要集中在其关键原则是否在技术创新过程的开发阶段(研发阶段)提高绩效。然而，它很少关注早期的研究阶段(研发的R)。考虑到许多创新由于早期的研究行动和决策而失败，这一点令人惊讶。本文探讨了如何将设计思维应用于技术创新过程的研究阶段。当先进的突破性技术岌岌可危，市场遥远，产品应用和特定用户需求尚未确定时，设计思维如何支持创新?为了回答这个问题，我们调查了一家全球电子公司设计中心的研究工作，该中心使用一种名为Proxemics的设计方法来设想身体(人)、物体(技术)和空间(环境)之间的未来互动。虽然Proxemics符合并实现了Design Thinking的以人为本和实验原则，但本研究的结果表明，由于其更为抽象，其逻辑和工具与Design Thinking在研发开发中使用的逻辑和工具有所不同

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来源期刊

R&D Management Multiple-

CiteScore

11.30

自引率

9.50%

发文量

期刊介绍： R&D Management journal publishes articles which address the interests of both practising managers and academic researchers in research and development and innovation management. Covering the full range of topics in research, development, design and innovation, and related strategic and human resource issues - from exploratory science to commercial exploitation - articles also examine social, economic and environmental implications.