Events image from the host-city residents’ perceptions: impacts on the overall city image and visit recommend intention

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
C. Lobo, R. Costa, A. F. Chim-Miki
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Abstract

Purpose This paper aims to analyse the effects of events image from host communities’ perspective on the city’s overall image and the intention to recommend the events and the city as a tourism destination. Design/methodology/approach The research used a bivariate data analysis based on Spearman’s correlation and regression analysis to determine useful variables to predict the intention to recommend the city as a tourism destination. Data collection was face-to-face and online with a non-probabilistic sample of Viseu city residents, the second largest city in the central region of Portugal. Findings The findings had implications for researchers, governments and stakeholders. From the resident’s point of view, there is a high correlation between the overall city image and the intention to recommend it as a tourism destination. Event image and the intention to recommend the event participation affect the overall city image. Results point out the resident as natural promoters of events and their city if the local events have an appeal that generates their participation. Conclusions indicated that cities need to re-thinking tourism from the citizen’s perspective as staycation is a grown option. Originality/value Event image by host-city residents’ perceptions is an underdevelopment theme in the literature, although residents’ participation is essential to the success of most events. Local events can promote tourist citizenship and reinforce the positioning of tourism destinations, associating them with an image of desirable places to visit and live.
活动形象来自主办城市居民的感知:对城市整体形象和参观推荐意愿的影响
目的本文旨在从主办社区的角度分析赛事形象对城市整体形象的影响,以及赛事和城市作为旅游目的地的推荐意愿。设计/方法/方法本研究使用了基于Spearman相关和回归分析的双变量数据分析,以确定有用的变量来预测推荐城市作为旅游目的地的意愿。数据收集是面对面和在线的,非概率样本来自葡萄牙中部地区第二大城市维塞乌市的居民。这些发现对研究人员、政府和利益相关者都有影响。从居民的角度来看,城市的整体形象与将其推荐为旅游目的地的意愿之间存在高度相关性。活动形象和活动参与推荐意向影响城市整体形象。研究结果指出,如果当地的活动有吸引力,居民就会成为活动和他们所在城市的天然推动者。结论表明,城市需要从市民的角度重新考虑旅游业,因为居家度假是一种越来越多的选择。虽然居民的参与对大多数活动的成功至关重要,但主办城市居民感知的活动形象在文献中是一个尚未开发的主题。当地活动可以促进游客的公民意识,加强旅游目的地的定位,将其与理想的旅游和生活场所的形象联系起来。
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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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