ANALYSIS OF FACTORS INFLUENCING THE USAGE OF MYTELKOMSEL APPLICATION IN MAKASSAR

IF 2.4 Q2 ENGINEERING, INDUSTRIAL

International Journal of Industrial Engineering and Management Pub Date : 2023-08-31 DOI:10.33536/jiem.v8i2.1742

Hery Bagio Wahari, S. Asmal, K. Amar

引用次数: 0

Abstract

This study aims to analyze factors influencing the usage of MyTelkomsel application based on Technology Acceptance Model (TAM) theory. Data are collected using offline questionnaires distributed to MyTelkomsel application users in Makassar region and its surrounding areas. Data analysis is performed using multiple linear regression after conducting tests for validity, reliability, and classical assumptions. The results of the F-test indicate that overall, all variables collectively influence the usage variable. The results of the partial t-test show that trust, habit, perceived usefulness, and attitude are proven to be influential factors in the usage of MyTelkomsel application, while perceived ease of use and subjective norm do not have a significant impact. This study obtains an adjusted R-Square of 0.577, indicating that the examined factors can explain approximately 57.7% of the variation in the usage of MyTelkomsel application.

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影响望加锡地区蚕豆利用的因素分析

本研究旨在基于技术接受模型(TAM)理论分析影响MyTelkomsel应用程序使用的因素。通过向望加锡地区及其周边地区的MyTelkomsel应用程序用户分发离线问卷收集数据。在对有效性、可靠性和经典假设进行检验后，使用多元线性回归进行数据分析。f检验的结果表明，总体而言，所有变量共同影响使用变量。部分t检验结果显示，信任、习惯、感知有用性和态度是MyTelkomsel应用程序使用的影响因素，而感知易用性和主观规范没有显著影响。本研究得到调整后的r平方为0.577，表明所检查的因素可以解释大约57.7%的MyTelkomsel应用程序使用变化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Industrial Engineering and Management Business, Management and Accounting-Business, Management and Accounting (miscellaneous)

CiteScore

5.00

自引率

17.20%

发文量

审稿时长

21 weeks

期刊介绍： International Journal of Industrial Engineering and Management (IJIEM) is an interdisciplinary international academic journal published quarterly. IJIEM serves researchers in the industrial engineering, manufacturing engineering and management fields. The major aims are: To collect and disseminate information on new and advanced developments in the field of industrial engineering and management; To encourage further progress in engineering and management methodology and applications; To cover the range of engineering and management development and usage in their use of managerial policies and strategies. Thus, IJIEM invites the submission of original, high quality, theoretical and application-oriented research; general surveys and critical reviews; educational or training articles including case studies, in the field of industrial engineering and management. The journal covers all aspects of industrial engineering and management, particularly: -Smart Manufacturing & Industry 4.0, -Production Systems, -Service Engineering, -Automation, Robotics and Mechatronics, -Information and Communication Systems, -ICT for Collaborative Manufacturing, -Quality, Maintenance and Logistics, -Safety and Reliability, -Organization and Human Resources, -Engineering Management, -Entrepreneurship and Innovation, -Project Management, -Marketing and Commerce, -Investment, Finance and Accounting, -Insurance Engineering and Management, -Media Engineering and Management, -Education and Practices in Industrial Engineering and Management.