Love is an Emergency Savings Fund: Suze Orman’s Advice as Affective Discipline

IF 1.5 3区文学 Q2 COMMUNICATION

Communication Culture & Critique Pub Date : 2020-10-22 DOI:10.1093/ccc/tcaa023

Diane L. Cormany

引用次数: 0

Abstract

After retiring from The Suze Orman Show, Suze Orman remained highly visible across media. Recently, she returned with her revised bestseller Women and Money (2018a) and a weekly podcast timed to coincide with #metoo. Across media, Orman has utilized the affect associated with feminine media genres, including self-help and makeover shows, to promote a lifestyle based on proper financial self-management. Her advice to women about marriage, motherhood, and filial duty makes it clear that such discipline is particularly gendered. Orman both uses and chafes against feminist discourses to frame finance as another problem to be managed for women. I understand Orman’s advice as affective through her use of fear, shame, and pride to promote individualized financialization at the expense of interpersonal relationships. My unique approach brings affect theory to financial media through analysis of Orman’s media texts.

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爱是一笔紧急储蓄基金:苏兹·奥曼的建议作为情感纪律

从The Suze Orman Show退休后，Suze Orman仍然在媒体上保持着很高的知名度。最近，她带着修订后的畅销书《女人与金钱》(Women and Money, 2018a)和每周播客(与#metoo同步)回归。在整个媒体中，奥曼利用了与女性媒体类型相关的影响，包括自助和美容节目，来推广一种基于适当财务自我管理的生活方式。她对女性关于婚姻、母性和孝道的建议清楚地表明，这种纪律是特别性别化的。奥曼利用女权主义话语，将金融问题框定为女性需要解决的另一个问题。我理解奥曼的建议是有效的，因为她利用恐惧、羞耻和骄傲来促进个性化的金融化，而牺牲了人际关系。我独特的方法是通过对奥曼媒体文本的分析，将影响理论引入财经媒体。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Culture & Critique COMMUNICATION-

CiteScore

2.50

自引率

5.90%

发文量

期刊介绍： CCC provides an international forum for critical research in communication, media, and cultural studies. We welcome high-quality research and analyses that place questions of power, inequality, and justice at the center of empirical and theoretical inquiry. CCC seeks to bring a diversity of critical approaches (political economy, feminist analysis, critical race theory, postcolonial critique, cultural studies, queer theory) to bear on the role of communication, media, and culture in power dynamics on a global scale. CCC is especially interested in critical scholarship that engages with emerging lines of inquiry across the humanities and social sciences. We seek to explore the place of mediated communication in current topics of theorization and cross-disciplinary research (including affect, branding, posthumanism, labor, temporality, ordinariness, and networked everyday life, to name just a few examples). In the coming years, we anticipate publishing special issues on these themes.