Growing Influence of University PR on Science News Coverage? A Longitudinal Automated Content Analysis of University Media Releases and Newspaper Coverage in Switzerland, 2003‒2017

IF 1.9 3区文学 Q2 COMMUNICATION

International Journal of Communication Pub Date : 2020-05-28 DOI:10.5167/UZH-196282

Daniel Vogler, Mike S. Schäfer

引用次数: 26

Abstract

Universities have expanded their public relation (PR) departments in recent years. At the same time, news media have had to cope with reduced resources. This has led scholars to assume a growing influence of university PR on a weakened journalism. However, research on this phenomenon is scarce, and longitudinal research is missing entirely. The study at hand looks at the influence of university PR on science journalism in Switzerland by measuring the effects of media releases on media coverage. It uses large-scale, automated text comparisons combined with manual content analyses. The results show that an increasing amount of media coverage is based on media releases, and that the tone of this portion of media coverage is significantly more positive toward the university. Overall, our findings suggest an increasing influence of university PR on (science) journalism.

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大学公关对科技新闻报道的影响越来越大?2003-2017年瑞士大学媒体发布和报纸报道的纵向自动化内容分析

近年来，各大学都扩大了公共关系部门。与此同时，新闻媒体不得不应付资源减少的问题。这使得学者们认为，大学公关对被削弱的新闻业的影响越来越大。然而，对这一现象的研究很少，纵向研究更是完全缺失。手头的这项研究通过衡量媒体发布对媒体报道的影响，来观察瑞士大学公关对科学新闻的影响。它使用大规模的自动文本比较和手动内容分析。结果表明，越来越多的媒体报道是基于媒体发布，这部分媒体报道的语气对大学的积极程度显著提高。总体而言，我们的研究结果表明，大学公关对(科学)新闻的影响越来越大。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Communication COMMUNICATION-

CiteScore

2.70

自引率

0.00%

发文量

期刊介绍： The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.