Understanding science bloggers’ view and approach to strategic communication

IF 1.4 Q2 EDUCATION & EDUCATIONAL RESEARCH

International Journal of Science Education Part B-Communication and Public Engagement Pub Date : 2021-06-13 DOI:10.1080/21548455.2021.1938741

Shupei Yuan, J. Besley

引用次数: 2

Abstract

ABSTRACT Science communicators who explicitly seek to achieve specific outcomes and goals efficiently and effectively are engaged in strategic science communication. The current study used qualitative interviews to explore how science bloggers view and practice strategic science communication. Interviews with 20 science bloggers who cover various scientific topics suggest that many science bloggers actively apply a range of techniques in their writing but vary in the degree to which they are strategic in using these techniques to try to achieve specific communication outcomes. The findings highlight the value of science blogs in terms of their potential to have a collective and cumulative impact on audiences and provide a window to the future development of online science communication, particularly in areas of objective setting.

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理解科学博主对战略传播的看法和方法

科学传播者明确地寻求高效和有效地实现特定的结果和目标，他们从事战略性科学传播。本研究采用定性访谈法探讨科学博主如何看待和实践战略性科学传播。对20位涵盖各种科学主题的科学博主的采访表明，许多科学博主在写作中积极应用一系列技术，但在使用这些技术以达到特定传播结果的战略程度上各不相同。这些发现强调了科学博客的价值，因为它们有可能对受众产生集体和累积的影响，并为在线科学传播的未来发展提供了一个窗口，特别是在目标设定领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Science Education Part B-Communication and Public Engagement EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

3.10

自引率

5.90%

发文量

期刊介绍： International Journal of Science Education Part B: Communication and Public Engagement will address the communication between and the engagement by individuals and groups concerning evidence-based information about the nature, outcomes, and social consequences, of science and technology. The journal will aim: -To bridge the gap between theory and practice concerning the communication of evidence-based information about the nature, outcomes, and social consequences of science and technology; -To address the perspectives on communication about science and technology of individuals and groups of citizens of all ages, scientists and engineers, media persons, industrialists, policy makers, from countries throughout the world; -To promote rational discourse about the role of communication concerning science and technology in private, social, economic and cultural aspects of life