"I think it's up to the media to raise awareness." Quality expectations of media coverage on climate change from the audience’s perspective

Q3 Social Sciences
Nina Wicke, Monika Taddicken
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引用次数: 1

Abstract

This study aims to increase the understanding of how the media should report scientific issues by exploring audience’s expectations of how the media cover the contemporary, global issue of climate change. Drawing upon qualitative group discussions (n = 26) and on the theoretical perspective of Wolling’s Theory of Subjective Quality Assessments (TSQA), we provide insights into the relations between public views on climate change and the expectations and assessments of its media coverage. Stimuli material of climate change media coverage presenting uncertainty, a scientific claim, and emotional appeal was integrated. Overall, the relevance of the media for this public issue was emphasized. Despite diverging opinions on how the media should adopt its societal function, a more solution-oriented, detailed and diversified coverage was desired to provide guidance and to overcome topic fatigue. Differing quality dimensions regarding content and reporting style from the audience’s perspective were derived.
“我认为应该由媒体来提高人们的意识。”从受众角度看媒体对气候变化报道的质量期望
本研究旨在通过探索受众对媒体如何报道当代全球气候变化问题的期望,提高对媒体应如何报道科学问题的理解。通过定性小组讨论(n = 26)和Wolling的主观质量评估理论(TSQA)的理论视角,我们深入了解了公众对气候变化的看法与对媒体报道的期望和评估之间的关系。气候变化媒体报道的刺激材料呈现不确定性、科学主张和情感诉求。总的来说,强调了传播媒介对这一公共问题的相关性。尽管在媒体如何发挥其社会功能方面存在分歧,但人们希望通过更注重解决问题、更详细、更多样化的报道来提供指导,克服话题疲劳。从受众的角度得出了关于内容和报道风格的不同质量维度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Studies in Communication Sciences
Studies in Communication Sciences Social Sciences-Communication
CiteScore
1.20
自引率
0.00%
发文量
34
审稿时长
36 weeks
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