Determinants of Green Consumer Behaviour among Indian Consumers: An ISM Approach

IF 3 Q2 BUSINESS

Vision-The Journal of Business Perspective Pub Date : 2022-12-04 DOI:10.1177/09722629221131100

Z. Fatima, Mohd Abdul Moid Siddiqui, Rahela Farooqi

引用次数: 0

Abstract

The dynamic changes in the environment and the global market scenario, has also changed the way consumers approach a product. In the recent past, it has been observed that consumers are getting more inclined towards green purchases. This has resulted in the emergence of a new field of research called ‘green consumerism’ or green consumer behaviour. Many researchers have highlighted the reasons, patterns, barriers and enablers of green consumer behaviour. With the help of previous literature and expert opinions, 11 key determinants of green consumer behaviour have been identified operating in the Indian market. Interpretive structural modelling (ISM) has been used to develop a framework to show the interrelationship among the identified determinants and how it affects the customer’s green purchase behaviour.

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印度消费者绿色消费行为的决定因素:ISM方法

环境和全球市场的动态变化，也改变了消费者接近产品的方式。最近，人们观察到消费者越来越倾向于绿色消费。这导致了一个新的研究领域的出现，称为“绿色消费主义”或绿色消费者行为。许多研究人员强调了绿色消费行为的原因、模式、障碍和促成因素。在以前的文献和专家意见的帮助下，绿色消费者行为的11个关键决定因素已经确定在印度市场运作。解释结构模型(ISM)已被用于开发一个框架，以显示确定的决定因素之间的相互关系，以及它如何影响客户的绿色购买行为。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Vision-The Journal of Business Perspective Multiple-

CiteScore

4.60

自引率

0.00%

发文量

121

期刊介绍： Vision-The Journal of Business Perspective is a quarterly peer-reviewed journal of the Management Development Institute, Gurgaon, India published by SAGE Publications. This journal contains papers in all functional areas of management, including economic and business environment. The journal is premised on creating influence on the academic as well as corporate thinkers. Vision-The Journal of Business Perspective is published in March, June, September and December every year. Its targeted readers are researchers, academics involved in research, and corporates with excellent professional backgrounds from India and other parts of the globe. Its contents have been often used as supportive course materials by the academics and corporate professionals. The journal has been providing opportunity for discussion and exchange of ideas across the widest spectrum of scholarly opinions to promote theoretical, empirical and comparative research on problems confronting the business world. Most of the contributors to this journal range from the outstanding and the well published to the upcoming young academics and corporate functionaries. The journal publishes theoretical as well as applied research works.