The expansionary strategies of intellectual monopolies: Google and the digitalization of healthcare

IF 4 2区 社会学 Q1 ECONOMICS
Cecilia Rikap
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引用次数: 1

Abstract

Abstract As big tech companies are entering new industrial sectors, an open question concerns the drivers of their expansionary strategies. This paper proposes that these companies are currently entering sectors based on their data-driven intellectual monopoly power, thereby complementing the preliminary answer provided by political economy research which has argued that expansion is driven by their infrastructural power. This approach is developed through a historical analysis of tech giants as companies that systematically turn knowledge and data into intangible assets, showing their expansionary strategies in the healthcare sector to be mainly driven by insights obtained from those intangible assets (a monopolized intangibles driver) and by a quest for conquering new knowledge and data to perpetuate their intellectual monopolies (an intangibles prospecting driver). The paper further illustrates its arguments through a case study of Google’s expansionary strategy and its prioritized incursion into healthcare.
知识垄断的扩张战略:b谷歌和医疗保健数字化
随着大型科技公司进入新的工业领域,一个悬而未决的问题涉及到它们扩张战略的驱动因素。本文提出,这些公司目前正基于其数据驱动的知识垄断力量进入行业,从而补充了政治经济学研究提供的初步答案,该研究认为扩张是由其基础设施力量驱动的。这种方法是通过对科技巨头的历史分析而发展起来的,这些公司系统地将知识和数据转化为无形资产,表明他们在医疗保健领域的扩张战略主要是由从这些无形资产中获得的见解(垄断的无形驱动因素)和对征服新知识和数据的追求来延续他们的知识垄断(无形的勘探驱动因素)。本文通过谷歌的扩张战略及其优先入侵医疗保健的案例研究进一步说明了其论点。
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来源期刊
CiteScore
6.30
自引率
5.90%
发文量
23
期刊介绍: This radical interdisciplinary journal of theory and politics continues to be one of the most exciting and influential resources for scholars in the social sciences worldwide. As one of the field"s leading scholarly refereed journals, Economy and Society plays a key role in promoting new debates and currents of social thought. For 37 years, the journal has explored the social sciences in the broadest interdisciplinary sense, in innovative articles from some of the world"s leading sociologists and anthropologists, political scientists, legal theorists, philosophers, economists and other renowned scholars.
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