Pharmacy and the Industry: A National Organization Perspective

L. Maine
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引用次数: 1

Abstract

SUMMARYNational pharmacy associations have worked with pharmaceutical manufacturers on a variety of programs and projects across the decades. Resources provided by the industry serve to support education, public relations programs, and special projects aimed at pharmacists and the general public. A variety of forces, including economic and political factors, have influenced how these collaborations are designed and the types of projects undertaken. Over time, the relationships and projects have changed from an “industry relations” strategy to more of a “return on investment” strategy. The industry and pharmacy organizations have much to gain by working together to help those who don't understand the value of well-designed and competently managed drug treatment plans to realize that medications are more than just a commodity to be acquired at the lowest possible price.
制药和工业:一个国家组织的视角
几十年来,国家药学协会与制药商在各种计划和项目上进行了合作。该行业提供的资源用于支持针对药剂师和普通公众的教育、公共关系计划和特殊项目。包括经济和政治因素在内的各种力量影响了这些合作的设计方式和所开展项目的类型。随着时间的推移,这些关系和项目已经从“行业关系”策略转变为更多的“投资回报”策略。通过共同努力,帮助那些不了解精心设计和管理良好的药物治疗计划的价值的人认识到药物不仅仅是一种以尽可能低的价格获得的商品,行业和药房组织将受益匪浅。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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