Status Quo of Taishan Jade Product in Jiangmen and Its Practice of Creative Innovation

Abstract

Taishan area is rich in jade and tourism resources. After years of development, it has formed a certain scale and a series of paths including raw jade material mining, production and processing, product design, production and sales etc. Through continuous investigation, it is found that the jade industry in this region is scattered, and there is no dense jade industry with a certain competitive brand. The main problems are : (1) The expression form of Taishan jade products are simple and the product creativity and innovation is insufficient and lack of vitality; (2) Lack of professional talents; (3) Lack of influential brand and the added value of Taishan jade products is low; (4) Limited product sales, communication and promotion mechanism, narrow radiation area and other problems. Based on the above problems, this paper investigates the status quo of Taishan jade products, and discusses the integration of regional tourism resources to increase the added value of products and the innovation of product design and development model. And to explore and practice ways to address the lack of creative innovation in Taishan jade products, which may provide reference for the design and innovation of Taishan jade products, in the hope of helping the development of Taishan jade industry and make the Taishan jade culture "come to live and become famous".