Vertical Mergers and Integration in Digital Markets

John M. Yun
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Abstract

In this chapter, we address three issues relating to vertical mergers and antitrust: (1) incorporating the elimination of double marginalization into the analysis of the likelihood of a unilateral price effect rather than treating it as a separate efficiencies defense; (2) recognizing, inter alia, the importance of reduced transaction costs in analyzing the efficiencies commonly associated with vertical mergers; and (3) highlighting that the weight of the empirical evidence continues to support the proposition that vertical mergers are less likely to generate competitive concerns than horizontal mergers.
数字市场中的垂直兼并与整合
在本章中,我们将讨论与垂直合并和反垄断有关的三个问题:(1)将消除双重边缘化纳入单边价格效应可能性的分析中,而不是将其视为单独的效率辩护;(2)除其他外,认识到在分析通常与垂直合并相关的效率时降低交易成本的重要性;(3)强调经验证据的权重继续支持垂直合并比水平合并更不可能产生竞争问题的命题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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