The COVID-19 pandemic has highlighted the essential value of public relations

Abstract

In this editorial for issue one of volume six of the Journal of Professional Communication, the author discusses how the COVID-19 pandemic and resulting period of sheltering in place and economic lockdown has demonstrated the essential importance of effective and strategic public relations for government and all manner of organizations in the public, private and not-for-profit sectors. The editorial also contains a summary of each article in this issue of JPC, as well as acknowledgement of peer reviewers and JPC staff. ©Journal of Professional Communication, all rights reserved.