{"title":"Designing for impact: DEIA social media posts for library resources","authors":"Kristina Dorsett","doi":"10.1080/15228959.2023.2194701","DOIUrl":null,"url":null,"abstract":"Abstract The rise of interest in civil rights during the summer of 2020 created a need for resources that featured Diversity, Equity, Inclusion, and Accessibility (DEIA). Using social media and principles of marketing through graphic design, Wolfgram Memorial Library provided those resources despite being fully online. Examples are given for the use of image selection, color psychology, and visual hierarchy to promote DEIA resources.","PeriodicalId":35381,"journal":{"name":"Public Services Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Services Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15228959.2023.2194701","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract The rise of interest in civil rights during the summer of 2020 created a need for resources that featured Diversity, Equity, Inclusion, and Accessibility (DEIA). Using social media and principles of marketing through graphic design, Wolfgram Memorial Library provided those resources despite being fully online. Examples are given for the use of image selection, color psychology, and visual hierarchy to promote DEIA resources.
期刊介绍:
Public Services Quarterly covers a broad spectrum of public service issues in academic libraries, presenting practical strategies for implementing new initiatives and research-based insights into effective practices. The journal publishes research-based and theoretical articles as well as case studies that advance the understanding of public services, including reference and research assistance, information literacy instruction, access and delivery services, and other services to patrons. Articles may examine creative ways to use technology to assist students and faculty. Practice-based articles should be thoroughly grounded in the literature and should situate the work done in one library into the larger context of the situation.