Factors Affecting Consumer Acquisition of Secondhand Smartphone in Indonesia

Abstract

Regulation plays an essential role in handling electronic waste. Indonesia's electronic waste management system is still at the lowest level because it is still limited to informal initiatives. When making regulations, we should consider informal channels by collaborating with formal channels. Informal channels are given space for secondhand product sales and repairs, while formal channels focus on waste collection and recycling. Secondhand products still have a potential market. This study aims to analyze the relationship between demographic variables to purchasing decisions of secondhand smartphones and the factors that influence the purchasing decisions of secondhand smartphones. The survey was conducted on 328 smartphone users in Indonesia, in which 143 of them are consumers of secondhand smartphone products. The data was processed using the chi-square test and multiple regression analysis with SPSS version 22 software. Data processing shows that purchasing decisions of secondhand smartphones are related to demographic variables, gender, and education level and are also significantly influenced by product price, income, and product quality. The product diversity factor does not significantly influence purchasing decisions.