Chinese guests in alpine destinations - what are they looking for? A case study from Switzerland regarding product preferences and landscape perception.

Abstract

Abstract This chapter presents two studies: (1) 'China Inbound Service' a project to investigate the needs in alpine destinations to host Chinese guests and (2) a pilot study regarding nature perception of tourism students in Shanghai. The results of the first study give a good insight into the needs, behaviour and satisfaction of Chinese guests in alpine destinations in Switzerland. The second study offers insights on nature and landscape perception of potential Chinese tourists as a basis for tourism product development in the Alps.