Research on Customer Relationship Management Intelligent Decision-Making Mechanism of University Based on System Dynamics

Abstract

Based on the analysis of university's customers, this paper applies System Dynamics (SD) to model the relationships among critical successful factors of university's Customer Relationship Management (CRM) decision-making mechanism to find the relatively best decision, taking H University as a case study for simulation. This systematic way on dealing with data provides a new thought to improve university's CRM decision quality.