Pre- and post-pandemic travel behaviour and intentions: Clustering Portuguese Generations

Abstract

The paper examines generational travel behaviour and intentions of Portuguese tourists before and after the pandemic. The comparisons established a framework to understand what really has changed. The sample includes 490 Portuguese tourists. Our analysis revealed three clusters which are distinct in terms of generation belonging and distance travelled, among other variables. The results suggest that the willingness to travel is higher than previously, working as a kind of revenge to mitigate the isolation times. Strategical implications for practitioners are outlined.