RESULT STUDY OF DESTINATION AND SATISFACTION OF CHINESE TOURISTS, VISITING MONGOLIA

Abstract

. With the increasing number of foreign tourists visiting Mongolia, new tourist products and regional destinations are emerging. In recent years, the number of foreign tourists visiting Mongolia has increased, with Chinese tourists accounting for one-third of the market, and this growth is expected to continue. Thus, the results of a sample survey of 750 tourists and residents of Chinese tour operators in Mongolia have compiled 74 (18 groups) indicators reflecting the direction and satisfaction of Chinese tourists visiting Mongolia. The results of the study identified 9 regions where Chinese tourists are more inclined to travel to Mongolia and summarized 9 factors that are necessary to improve Destination management. The results of the study were ranked according to the Gray method, and the satisfaction score was assessed by quantitative and qualitative methods. As a result of this assessment, this paper shows that Ulaanbaatar, Gorkhi-Terelj National Park, and border regions are more satisfied.