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Social-relational capabilities: strategic transformation of brand resources to increase brand equity

IF 2.9 Q2 BUSINESS
International Review of Retail Distribution and Consumer Research Pub Date : 2023-05-01 DOI:10.1080/09593969.2023.2207033
M. Mathur
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社会关系能力:对品牌资源进行战略性转化，增加品牌资产
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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来源期刊
International Review of Retail Distribution and Consumer Research
International Review of Retail Distribution and Consumer Research BUSINESS-
CiteScore
6.90
自引率
5.60%
发文量
41
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