Analysis of Internet searches using Google Trends to measure interest in sun protection and skin cancer in selected South‐East Asian populations

Abstract

Analysis of Internet search trends has been performed to evaluate interest in sun protection, artificial tanning, and skin cancers among the public, particularly in Western countries. This observational study aimed to investigate the relative popularity of search terms relating to sun protection, sunburn, skin cancers, and tanning used in Google Trends® in three South‐East Asian countries (Malaysia, Singapore, and Indonesia).