The Effect of National Park Mobile Apps on National Park Behavioral Intention: Taman Negara National Park

Abstract

National Park Mobile Apps (NPMA) is an interesting construct which might open new paradigm in tourism research in context of national parks. Although previous research investigated tourist behavioral intention in national parks, the effect of NPMA on National Park Behavioral Intention (NPBI) of tourists from developed countries in still lacking in literature. To address this gap, the current study developed a model which includes the effect of NPMA, as well as mediating effect of National Park Satisfaction (NPSat) on tourists’ NPBI. The research hypotheses where NPMA, and NPSat have a significant effect on NPBI was examined. A self-administrated questionnaire was distributed among 500 tourists from developed countries visiting Taman Negara National Park (TNNP). The data was examined through deployment of structural equation modelling. The findings revealed that NPMA does not affect NPBI directly, however, NPMA has significant indirect effect on tourists’ NPBI through mediation effect of NPSat. Furthermore, NPSat was a full mediator. Findings of this study had practical implication for sustainable NPBI in national parks.