Diversified use of modularity theory in logo design

Abstract

Modularity is defined as a dynamic integration process. It refers to subsystems of semi-autonomy, which interconnect with other similar subsystems in terms of certain rules, and constitute a more complex system or process. This paper analyzes the modularity theory in the concept of the standardization of sub-module, module decomposition, module integration, in order to expound the symbol significance of the modularity theory and the applications trend in Logo design. The author also summary the basic rules of application of modular theory in logo design. It is obvious that the modularity theory enriches the application areas of logo design, which can inspiring designers to design more creative. The purpose of this paper is to explore the diversity of new trends of logo design.