What’s the story, allegory?

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-07-08 DOI:10.1080/10253866.2021.1948840

Stephen Brown, Lorna Stevens, Pauline Maclaran

引用次数: 3

Abstract

ABSTRACT If ever a literary genre were made for consumer research, that literary genre is allegory. The word comes from the Ancient Greek allegoreo, meaning to speak of the other in the marketplace. Building on the pioneering research of Barbara B. Stern, this article considers the character and characteristics of allegorical storytelling. It does so by means of an empirical study of a richly storied apparel brand, Hollister (HCo), whose sudden rise and rapid fall contains allegorical lessons for retailers and researchers alike. Part of a project to promote literary criticism, it identifies three key themes that typify allegories – Life, Location and Language – all of which figure prominently in a sizeable introspective study of HCo consumers.

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故事是什么，寓言吗?

如果有一种文学类型是为消费者研究而创作的，那么这种文学类型就是寓言。这个词来自古希腊语allegoreo，意思是在市场上谈论别人。本文在芭芭拉·斯特恩的开创性研究的基础上，探讨了寓言叙事的特点和特点。它通过对一个传奇服装品牌霍利斯特(Hollister)的实证研究来做到这一点，该品牌的突然崛起和迅速衰落为零售商和研究人员提供了讽喻性的教训。作为促进文学批评项目的一部分，它确定了象征寓言的三个关键主题——生活、地点和语言——所有这些都在对HCo消费者进行的大规模内省研究中占据突出地位。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.