{"title":"IT leveraged downstream supply chain capabilities on competitive marketing performance - a study of Indian manufacturing firms","authors":"S. Sundar, G. Kannabiran, Gaurav Abhishek Tigga","doi":"10.1504/IJBPSCM.2018.098309","DOIUrl":null,"url":null,"abstract":"Organisations in India are facing increased competition and are leveraging IT to create supply chain capabilities to retain their competitive positions. This research paper examines the impact of information technology (IT) leveraged downstream supply chain capabilities on competitive marketing performance of Indian firms. A structural model has been developed using the primary data collected from 307 professionals, working in downstream supply chain functions, in Indian manufacturing firms, to assess the impact of IT on downstream supply chain capabilities that eventually translates into competitive marketing performance. The research findings support the hypotheses that the competitive business environment has led to a greater extent of usage of IT which in turn is positively associated with greater supply chain capabilities. These IT-leveraged supply chain capabilities lead to greater operational and strategic marketing benefits. These two first order benefits have a positive impact on competitive marketing performance of the firms.","PeriodicalId":37630,"journal":{"name":"International Journal of Business Performance and Supply Chain Modelling","volume":"103 1","pages":"165-194"},"PeriodicalIF":0.0000,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business Performance and Supply Chain Modelling","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/IJBPSCM.2018.098309","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 2
Abstract
Organisations in India are facing increased competition and are leveraging IT to create supply chain capabilities to retain their competitive positions. This research paper examines the impact of information technology (IT) leveraged downstream supply chain capabilities on competitive marketing performance of Indian firms. A structural model has been developed using the primary data collected from 307 professionals, working in downstream supply chain functions, in Indian manufacturing firms, to assess the impact of IT on downstream supply chain capabilities that eventually translates into competitive marketing performance. The research findings support the hypotheses that the competitive business environment has led to a greater extent of usage of IT which in turn is positively associated with greater supply chain capabilities. These IT-leveraged supply chain capabilities lead to greater operational and strategic marketing benefits. These two first order benefits have a positive impact on competitive marketing performance of the firms.
期刊介绍:
IJBPSCM covers original, high-quality and cutting-edge research on all aspects of supply chain modelling, aiming at bridging the gap between theory and practice with applications analysing the real situation to improve business performance. Topics covered include Business performance modelling, strategy Vendor/supplier selection, supplier development, purchasing management Supply chain management (SCM), green supply chain modelling Reverse logistics, closed loop/knowledge-based supply chains, 3PL/4PL Sustainable/quality based/agile/leagile/intelligent SCM Supply chain performance/optimisation/risk/decision making/support systems AI, information sharing in SCM, systems approach to SCM Coordinated/global/flexible SCM, risk mitigation strategies Stochastic supply chain games IT-enabled SCM, fuzzy modelling, data mining Supply chain network management, modelling/simulation, implementation Training/education, information security, RFID Supply chain analysis, transportation decisions, vehicle routing, bullwhip effect Logistics in disaster management Cross-country comparison.