IT leveraged downstream supply chain capabilities on competitive marketing performance - a study of Indian manufacturing firms

Q3 Business, Management and Accounting

International Journal of Business Performance and Supply Chain Modelling Pub Date : 2018-01-01 DOI:10.1504/IJBPSCM.2018.098309

S. Sundar, G. Kannabiran, Gaurav Abhishek Tigga

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引用次数: 2

Abstract

Organisations in India are facing increased competition and are leveraging IT to create supply chain capabilities to retain their competitive positions. This research paper examines the impact of information technology (IT) leveraged downstream supply chain capabilities on competitive marketing performance of Indian firms. A structural model has been developed using the primary data collected from 307 professionals, working in downstream supply chain functions, in Indian manufacturing firms, to assess the impact of IT on downstream supply chain capabilities that eventually translates into competitive marketing performance. The research findings support the hypotheses that the competitive business environment has led to a greater extent of usage of IT which in turn is positively associated with greater supply chain capabilities. These IT-leveraged supply chain capabilities lead to greater operational and strategic marketing benefits. These two first order benefits have a positive impact on competitive marketing performance of the firms.

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IT杠杆下游供应链能力对竞争性营销绩效的影响——对印度制造企业的研究

印度的组织正面临着日益激烈的竞争，并正在利用IT来创建供应链能力，以保持其竞争地位。本研究论文探讨了信息技术(IT)杠杆下游供应链能力对印度公司竞争性营销绩效的影响。利用从印度制造企业从事下游供应链职能的307名专业人员收集的原始数据，开发了一个结构模型，以评估IT对下游供应链能力的影响，这些能力最终转化为竞争性营销绩效。研究结果支持了一个假设，即竞争激烈的商业环境导致了更大程度的IT使用，而IT的使用反过来又与更大的供应链能力呈正相关。这些利用it的供应链能力带来了更大的运营和战略营销效益。这两种一级效益对企业的竞争营销绩效有正向影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Business Performance and Supply Chain Modelling Business, Management and Accounting-Business and International Management

CiteScore

2.00

自引率

0.00%

发文量

期刊介绍： IJBPSCM covers original, high-quality and cutting-edge research on all aspects of supply chain modelling, aiming at bridging the gap between theory and practice with applications analysing the real situation to improve business performance. Topics covered include Business performance modelling, strategy Vendor/supplier selection, supplier development, purchasing management Supply chain management (SCM), green supply chain modelling Reverse logistics, closed loop/knowledge-based supply chains, 3PL/4PL Sustainable/quality based/agile/leagile/intelligent SCM Supply chain performance/optimisation/risk/decision making/support systems AI, information sharing in SCM, systems approach to SCM Coordinated/global/flexible SCM, risk mitigation strategies Stochastic supply chain games IT-enabled SCM, fuzzy modelling, data mining Supply chain network management, modelling/simulation, implementation Training/education, information security, RFID Supply chain analysis, transportation decisions, vehicle routing, bullwhip effect Logistics in disaster management Cross-country comparison.