An effect of value co-creation on student benefits in COVID-19 pandemic

IF 4.9 Q1 BUSINESS

International Journal of Engineering Business Management Pub Date : 2021-01-01 DOI:10.1177/18479790211058320

Byunghak Leem

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引用次数: 6

Abstract

The study is to propose a theoretical framework for a value co-creation process based on Service Dominant logic and to explore the effect of value co-creation on student benefits in a higher education environment. We applied value co-creation in an online education platform during the COVID-19 pandemic and conducted an empirical analysis on the value co-creation theory in higher education. We found the following results. First, co-production not only directly affects the value-in-use, but also affects student benefits, consisting of satisfaction and loyalty. Second, value-in-use also has a direct effect on student benefits and is more important than co-production in increasing student benefits in an online education platform. This study extends the Service Dominant logic theory by applying the Service Dominant logic, which has been widely studied in service marketing, to the higher education environment. This study also helps university stakeholders to understand the value of online education platform, understand the diversification of online education modalities, and understand the perspective of students as co-creator.

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COVID-19大流行中价值共创对学生利益的影响

本研究旨在提出一个基于服务优势逻辑的价值共同创造过程的理论框架，探讨高等教育环境下价值共同创造对学生利益的影响。在新冠肺炎疫情期间，我们将价值共同创造应用于某在线教育平台，并对高等教育中的价值共同创造理论进行实证分析。我们发现了以下结果。首先，合作生产不仅直接影响使用价值，而且影响学生的利益，包括满意度和忠诚度。其次，使用价值对学生利益也有直接影响，在提高在线教育平台学生利益方面，使用价值比合作生产更重要。本研究将服务优势逻辑理论扩展到高等教育环境中，将服务优势逻辑在服务营销中得到广泛的研究。本研究也有助于高校利益相关者理解在线教育平台的价值，理解在线教育模式的多样化，理解学生作为共同创造者的视角。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Engineering Business Management BUSINESS-

CiteScore

7.50

自引率

6.10%

发文量

审稿时长

15 weeks

期刊介绍： The International Journal of Engineering Business Management (IJEBM) is an international, peer-reviewed, open access scientific journal that aims to promote an integrated and multidisciplinary approach to engineering, business and management. The journal focuses on issues related to the design, development and implementation of new methodologies and technologies that contribute to strategic and operational improvements of organizations within the contemporary global business environment. IJEBM encourages a systematic and holistic view in order to ensure an integrated and economically, socially and environmentally friendly approach to management of new technologies in business. It aims to be a world-class research platform for academics, managers, and professionals to publish scholarly research in the global arena. All submitted articles considered suitable for the International Journal of Engineering Business Management are subjected to rigorous peer review to ensure the highest levels of quality. The review process is carried out as quickly as possible to minimize any delays in the online publication of articles. Topics of interest include, but are not limited to: -Competitive product design and innovation -Operations and manufacturing strategy -Knowledge management and knowledge innovation -Information and decision support systems -Radio Frequency Identification -Wireless Sensor Networks -Industrial engineering for business improvement -Logistics engineering and transportation -Modeling and simulation of industrial and business systems -Quality management and Six Sigma -Automation of industrial processes and systems -Manufacturing performance and productivity measurement -Supply Chain Management and the virtual enterprise network -Environmental, legal and social aspects -Technology Capital and Financial Modelling -Engineering Economics and Investment Theory -Behavioural, Social and Political factors in Engineering