Dairy tourism, a new facet of dairy entrepreneurship: Visitors’ perception

Vol 72, No 3 (2019) Pub Date : 2019-06-24 DOI:10.33785/IJDS.2019.V72I03.017

M. B. Tengli, B. Meena, Pampi Paul, Santosh Onte

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引用次数: 1

Abstract

© Abstract: The republic of the India, have taken pledge of enhancing farmer’s income, attracting and retaining youth in agriculture and other measures to bring paradigm shift in agriculture. Only 1.2 percent youths aspire to be farmers. Entrepreneurship opportunities in dairying beyond milk production and processing need to be thought of in order to enhance farmers’ income and attract youth in dairy. In this context this study was conducted to identify scope for developing Dairy Tourism Model (DTM). The study was undertaken in the year 2016-2017, in the premises of milk parlour of ICAR-National Dairy Research Institute (NDRI), Karnal. The visitors of milk parlour were chosen as respondents. Data was collected from 100 visitors and the outcome of the study is concerned, dairy tourism is not a fully developed concept as other niche tourism, the prospective consumers were eager to realize this concept. The visitors’ perceptions about dairy tourism were divergent and no consensus was arrived among them. This divergence is a gap that needs to be filled by means of an exploratory research in developing a dairy tourism model. One can anticipate that dairy tourism if realized can demand a share of value among other niche

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乳品旅游，乳品创业的一个新方面:游客的感知

©摘要:印度共和国承诺提高农民收入，吸引和留住农业青年以及其他措施，以实现农业模式的转变。只有1.2%的年轻人立志成为农民。除了牛奶生产和加工之外，还需要考虑乳品行业的创业机会，以提高农民的收入并吸引乳品行业的年轻人。在此背景下，本研究旨在确定发展乳制品旅游模式(DTM)的范围。该研究于2016-2017年在卡纳尔icar -国家乳制品研究所(NDRI)的牛奶室进行。选择牛奶店的访客作为调查对象。从100名游客中收集的数据和研究结果来看，乳制品旅游并不是一个像其他小众旅游那样充分发展的概念，潜在消费者渴望实现这一概念。游客对乳品旅游的看法存在分歧，没有达成共识。这种差异是乳品旅游模式开发中需要通过探索性研究来填补的空白。可以预见，乳制品旅游如果实现，可以在其他利基市场中占有一定的价值份额

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Vol 72, No 3 (2019)

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