How to Bell the Cat? A Theoretical Review of Generative Artificial Intelligence towards Digital Disruption in All Walks of Life

S. Mondal, Subhankar Das, Vasiliki G. Vrana
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引用次数: 26

Abstract

Generative Artificial Intelligence (GAI) has brought revolutionary changes to the world, enabling businesses to create new experiences by combining virtual and physical worlds. As the use of GAI grows along with the Metaverse, it is explored by academics, researchers, and industry communities for its endless possibilities. From ChatGPT by OpenAI to Bard AI by Google, GAI is a leading technology in physical and virtual business platforms. This paper focuses on GAI’s economic and societal impact and the challenges it poses. Businesses must rethink their operations and strategies to create hybrid physical and virtual experiences using GAI. This study proposes a framework that can help business managers develop effective strategies to enhance their operations. It analyzes the initial applications of GAI in multiple sectors to promote the development of future customer solutions and explores how GAI can help businesses create new value propositions and experiences for their customers, and the possibilities of digital communication and information technology. A research agenda is proposed for developing GAI for business management to enhance organizational efficiency. The results highlight a healthy conversation on the potential of GAI in various business sectors to improve customer experience.
如何给猫戴铃铛?面向各行各业数字化颠覆的生成式人工智能理论综述
生成式人工智能(GAI)给世界带来了革命性的变化,使企业能够通过虚拟世界和物理世界的结合创造新的体验。随着GAI的使用随着Metaverse的发展而增长,学术界、研究人员和行业社区都在探索它的无限可能性。从OpenAI的ChatGPT到Google的Bard AI, GAI是物理和虚拟商业平台的领先技术。本文的重点是GAI的经济和社会影响及其带来的挑战。企业必须重新思考他们的运营和战略,以使用GAI创建混合的物理和虚拟体验。本研究提出了一个框架,可以帮助企业管理者制定有效的战略,以提高他们的业务。它分析了GAI在多个行业的初步应用,以促进未来客户解决方案的发展,并探讨了GAI如何帮助企业为客户创造新的价值主张和体验,以及数字通信和信息技术的可能性。提出了企业管理中GAI的研究议程,以提高组织效率。结果强调了GAI在各个业务部门改善客户体验的潜力的健康对话。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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