Pay Attention, Please: Formal Language Improves Attention in Volunteer and Paid Online Experiments

Tal August, Katharina Reinecke
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引用次数: 14

Abstract

Participant engagement in online studies is key to collecting reliable data, yet achieving it remains an often discussed challenge in the research community. One factor that might impact engagement is the formality of language used to communicate with participants throughout the study. Prior work has found that language formality can convey social cues and power hierarchies, affecting people's responses and actions. We explore how formality influences engagement, measured by attention, dropout, time spent on the study and participant performance, in an online study with 369 participants on Mechanical Turk (paid) and LabintheWild (volunteer). Formal language improves participant attention compared to using casual language in both paid and volunteer conditions, but does not affect dropout, time spent, or participant performance. We suggest using more formal language in studies containing complex tasks where fully reading instructions is especially important. We also highlight trade-offs that different recruitment incentives provide in online experimentation.
请注意:正式语言在志愿者和付费在线实验中提高了注意力
参与者参与在线研究是收集可靠数据的关键,但如何实现这一点仍然是研究界经常讨论的挑战。影响参与度的一个因素可能是在整个研究过程中与参与者交流时使用的语言的正式性。先前的研究发现,语言形式可以传达社会线索和权力等级,影响人们的反应和行动。我们在Mechanical Turk(付费)和LabintheWild(志愿者)上对369名参与者进行了一项在线研究,探讨了形式如何影响参与度,通过注意力、辍学率、研究花费的时间和参与者的表现来衡量。与使用非正式语言相比,正式语言在有偿和志愿条件下都能提高参与者的注意力,但对退学、花费的时间或参与者的表现没有影响。我们建议在包含复杂任务的研究中使用更正式的语言,其中完整阅读说明尤为重要。我们还强调了不同的招聘激励在在线实验中提供的权衡。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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