{"title":"Market Definition and the Measurement of Multimarket Contact","authors":"Robert M. Feinberg","doi":"10.1080/13571516.2019.1570748","DOIUrl":null,"url":null,"abstract":"Abstract The focus of this note is the appropriate definition of markets in which two (or more) firms compete for the purpose of measuring multimarket contact (MMC). Through several examples, it is shown that one cannot assume a particular trade-off with MMC as a broader or narrower approach to market definition is taken, suggesting that research using MMC measures seek robustness with alternative market definitions.","PeriodicalId":45470,"journal":{"name":"International Journal of the Economics of Business","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of the Economics of Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13571516.2019.1570748","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract The focus of this note is the appropriate definition of markets in which two (or more) firms compete for the purpose of measuring multimarket contact (MMC). Through several examples, it is shown that one cannot assume a particular trade-off with MMC as a broader or narrower approach to market definition is taken, suggesting that research using MMC measures seek robustness with alternative market definitions.
期刊介绍:
International Journal of the Economics of Business presents original, peer reviewed research in economics that is clearly applicable to business or related public policy problems or issues. The term "business" is used in its widest sense to encompass both public and private sector—governmental, private non-profit and cooperative organizations, as well as profit-seeking enterprises. International Journal of the Economics of Business carries papers relating to three main spheres: The organization—to analyse and aid decision making and the internal organization of the business; The industry—to analyse how businesses interact and evolve within and across industries.