Market Definition and the Measurement of Multimarket Contact

IF 1.9 Q3 BUSINESS

International Journal of the Economics of Business Pub Date : 2019-03-11 DOI:10.1080/13571516.2019.1570748

Robert M. Feinberg

引用次数: 0

Abstract

Abstract The focus of this note is the appropriate definition of markets in which two (or more) firms compete for the purpose of measuring multimarket contact (MMC). Through several examples, it is shown that one cannot assume a particular trade-off with MMC as a broader or narrower approach to market definition is taken, suggesting that research using MMC measures seek robustness with alternative market definitions.

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市场定义与多市场接触的度量

本文的重点是对两个(或更多)公司为衡量多市场接触(MMC)而竞争的市场的适当定义。通过几个例子，我们可以看到，当采用更广泛或更狭窄的市场定义方法时，人们不能假设与MMC有特定的权衡，这表明使用MMC措施的研究寻求其他市场定义的稳健性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of the Economics of Business BUSINESS-

CiteScore

2.60

自引率

8.30%

发文量

期刊介绍： International Journal of the Economics of Business presents original, peer reviewed research in economics that is clearly applicable to business or related public policy problems or issues. The term "business" is used in its widest sense to encompass both public and private sector—governmental, private non-profit and cooperative organizations, as well as profit-seeking enterprises. International Journal of the Economics of Business carries papers relating to three main spheres: The organization—to analyse and aid decision making and the internal organization of the business; The industry—to analyse how businesses interact and evolve within and across industries.