Influence of Demographics on Family Communication Patterns in Family Purchase Decisions

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-01-20 DOI:10.4018/ijabim.316623

Shefali Khurana, V. Aggarwal

引用次数: 0

Abstract

The purpose of this paper is to find the influence of child demographics and parent demographics on family communication patterns for both Indian and Japanese children in family purchase decision making. In order to achieve the objectives of the research, the authors have used descriptive research design and have used a survey method to collect responses from parents of both Indian as well as Japanese expat children living in India. The results of the study suggest that the demographics have significant influence on family communication patterns except gender of child. Marketers can frame the family profiles of their interest according to the communication pattern followed in the family and then target them accordingly with suitable media and marketing programs.

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人口统计学对家庭购买决策中家庭沟通模式的影响

本研究的目的是发现儿童人口统计和父母人口统计对印度和日本儿童在家庭购买决策中的家庭沟通模式的影响。为了达到研究的目的，作者采用了描述性研究设计，并采用了一种调查方法来收集来自印度和日本居住在印度的外籍儿童的父母的回应。研究结果表明，除儿童性别外，人口统计因素对家庭沟通方式有显著影响。营销人员可以根据家庭中所遵循的沟通模式来构建他们感兴趣的家庭概况，然后通过合适的媒体和营销计划来针对他们。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.