Brands’ perceived sustainable development goals: index development and applications with professional sport teams and fast-food brands

IF 4.4 3区管理学 Q2 BUSINESS

Service Business Pub Date : 2022-01-20 DOI:10.1007/s11628-021-00474-5

N. Lorgnier, C. Su, Shawn M. O’Rourke

引用次数: 5

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品牌感知可持续发展目标:与专业运动队和快餐品牌的指标开发与应用

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Service Business Multiple-

CiteScore

9.10

自引率

18.60%

发文量

期刊介绍： The mission of Service Business is to be an outlet for the most advanced research in business related to the service sector. The journal is designed to be international and multidisciplinary. Service Business focuses on business research for the service sector and provides a means of communication for those working in the business field of service and service industries irrespective of discipline, functional area, sector or nationality. Service Business is a journal for issues related to business in the service sector of the economy, focusing on both the profit and non-profit areas of the sector. Authors share their experiences in developing, implementing, and evaluating their business decisions and strategies and explore not only the latest research and methodologies in the field, but also examine the theoretical and managerial implications, and future research opportunities in service sector. An editorial review board of leading international scholars and practitioners assures content which encompasses rigorous conceptual and empirical papers, practice-oriented papers, teaching-oriented papers, special issues, case studies, book reviews, and conference reports. Every article published in the SB is subject to a double blind review process to ensure its relevance and quality.