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Effect of Perceived Risks, Perceived Benefits, Products Trust and Web-Vendor Trust on Online Purchase Intention of Green Personal Care Product among Gen Y in Malaysia

Q4 Mathematics
International Journal of Business Continuity and Risk Management Pub Date : 2023-04-13 DOI:10.37227/jibm-2023-03-5798
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感知风险、感知收益、产品信任和网络供应商信任对马来西亚Y世代绿色个人护理产品在线购买意愿的影响
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来源期刊
International Journal of Business Continuity and Risk Management
International Journal of Business Continuity and Risk Management Business, Management and Accounting-Strategy and Management
CiteScore
0.90
自引率
0.00%
发文量
25
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